But don’t leave it to two weeks beforehand and throw something together. It can be personalities on your team, impressive customers you already have in the bag, prestigious investors, etc. Work closely with your PR firm to find your hook. It must be your primary concern, starting months beforehand and continuing for weeks afterward. The big lesson here:Don’t underestimate the power of traditional media when you launch. On the first day, 8,000 people did just that and two weeks later, that number had grown to 15,000. use whatever you’ve got going for you), they welcomed people to request an invitation to try Slack. Instead, with help from an impressive press blitz (based largely on the team’s prior experience - i.e.
“That was essentially our beta release, but we didn’t want to call it a beta because then people would think that the service would be flaky or unreliable,” Butterfield says.
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